Friday, September 29, 2006

We're So Average

Aim Low. This would serve very well as our national motto. Worse yet, it could be the motto of most Christians today. Perhaps it is even my personal goal. In so many aspects of life, we choose to reach for the lowest common denominator; we do the shoddiest job with the least amount of effort; we choose inaction over involvement. Excellence has become subservient to convenience.


The most obvious reason for the decline of excellence is the increase of cultural laziness. If you value doing nothing over doing things to the best of your ability, it’s no wonder that the quality and quantity of your achievements will plummet. Apathy is an easy alternative to caring. Passion is a noble goal, to be sure, but it takes effort (which is often a synonym for giving up free time, sleep, and comfort). Nine times out of ten, most of us will choose to shirk involvement simply because of the effort it takes to enter the game.


Walker Percy in his 1961 novel, The Moviegoer, nailed this problem before it was nearly as widespread as it is today. “Our civilization has achieved a distinction of sorts. It will be remembered not for its technology nor even its wars but for its novel ethos. Ours is the only civilization in history which has enshrined mediocrity as its national ideal.”


Is that all there is to it, though? Do we underachieve simply because it is the easy option?

If we sharpen the focus a bit, we might notice that laziness isn’t the core of the issue. If lethargy is our collective goal, what principles in our culture back it up? Peeling back the layers of our indifference forces us to confront things we’d rather not. Laziness may not be admirable, but it’s an acceptable excuse for apathy. What if we were to discover, however, that we are lazy because we fear losing what we love?


Doubtless, our cultural pursuit of the mediocre is tied to our national attitude of risk aversion. We will step up to the plate occasionally, provided that we can be totally assured of not losing a thing. If caring involves risk (which drawing near to people and/or putting all your effort toward a goal often does), we’d rather sit it out.


So self-protection becomes the pedestal of apathy. We can stand by this because it is the natural goal of man to manipulate his environment for his preservation and comfort. We still haven’t reached the bottom of the matter, though. We value comfort because our possession of it means that we are in control of our lives. If we step outside of our private fortresses to do what we need to in any given situation, we open ourselves up for the realization that something outside of our control could bring us down. Our pride is the ultimate foundation of our indifference. We don’t care because we don’t want to realize the truth that we are not in ourselves the only thing that matters in this life.


Where do we go from here? The accusation has been levied, the editorial finger points back at me with more fervor than I care to tolerate but tomorrow is another day that will require of me things that I would rather not do (or at least not do well).


I find it hard to believe that the lack of concern about issues, the lack of concern for others, the lack of concern for excellence and the desire to avoid tough issues is indicative of the hearts of Christians. At our core, don’t we really care deeply about most things? Our selfish pride allows us to persevere in our intentional indifference.


There is a Navajo proverb that says “You cannot wake a person who is pretending to be asleep.”


Addressing a problem that all of us have and precious few of us acknowledge is not easy. I’m not suggesting that we throw caution to the wind and put our whole selves into everything we can get our hands on. We would then be just as uncaring because we couldn’t give any one person or thing the attention they merit. I merely want to care enough to keep us from becoming, as Percy prophesied, “the most sincere Laodiceans who ever got flushed down the sinkhole of history.”

Monday, August 28, 2006

Perhaps the most frustrated people I speak with are those of you who are
getting Pulpit Helps but do not want them. A surprisingly large number of
you are not even churches. At one time, your residence housed a church
secretary or a pastor and despite your diligent efforts for years, you are
unable to even stem the tide of "junk mail." Please know that Pulpit Helps
does not want to be a part of your junk mail problem.

You can e-mail me at subscriptions@pulpithelps.com to have your name removed
from our list, but obviously, Pulpit Helps is only a tiny portion of the
problem. There is another company that can more completely solve your
problem, and they are Direct Marketing Association. Their web address is
dmaconsumers.com. They are basically a "do not mail" list and I understand
you can give them your name and address once to enjoy drastically reduced
amounts of mail for up to 7 years.

Naturally, if you're not getting Pulpit Helps and you'd like to be, give us a shout as well!

Wednesday, August 23, 2006

Mail Chauvinism?

Every month, I get a few phone calls from subscribers that did not receive their issue. It's just part of doing business and mailing 50,000 items each month.

In August, however, we seem to have had a few more phone calls than usual. My printer assures me everything went smoothly with the mailing, so I don't know where the breakdown has occurred. Perhaps one link in the post office chain is weak this month - who knows.

Rest assured if you did not get your copy, getting a backup is as simple as e-mailing subscriptions@pulpithelps.com or calling 1-800-251-7206.

Thank you,
Lisa
Subscription Services
Pulpit Helps Magazine

Wednesday, August 02, 2006

Digital Edition Troubles

Well, I've just had my first encounter with the now infamous "Pulpit Helps Digital Edition." While navigation became easier as I learned the various button functions, the overall impression that this version left me can be distilled into one word - cumbersome.

Still, It was very nice to be able to access all of the content (the look and feel of the print edition, rather than simply the static text that you can read at www.pulpithelps.com) online. Another nice feature was the ability to click on the ads for a direct link to each advertiser's website. Perhaps in the future, we'll be able to make it easier for you to access and navigate. We don't want to keep something that doesn't help anyone. One thing is for sure - we'll find out the easiest way to wade through it all and tell you the most user-friendly way to take in the same PH you know and love in a whole new way.

What do you think? Have any of you had a chance to try out the digital edition? Just click the comment tab below and let us know what you're thinking!

Tuesday, August 01, 2006

In effort to keep up with our changing readership, we've decided to institute a weblog, or "Blog", to facilitate communication between you, our subscribers, and the editorial staff.

We are here for your benefit! The magazine, the website, everything - all exist to provide you with a combination of services you cannot receive in one place from any other source. You've all learned to rely on Pulpit Helps for Sermon Starters, Illustrations, and advice from those more experienced in the ministry. Now that we are more fully a subsidiary of AMG International, you'll be able to find resources to connect your church to short term mission opportunities, updates on the work of the Gospel around the globe, and so much more.

We no longer simply want to "feed" you information. We want to create a much more interactive publication that gives the reader more freedom to choose what goes in. We want to provide material that sparks discussion and prompts you to study and learn. We are committed to equipping you to be Christ's Ambassadors (as described in II Corinthians chapter 5) to your congregation, Sunday School class, and the world at large.

With this new blog (which will be updated frequently), you can have access to the "gears turning in our brains" as we plan out each month's print edition. We'll post articles and/or ideas for your enjoyment, and you can post insightful comments that will be read daily by us and then appended to each entry for the rest of the readership to benefit from.

We hope that this generates a good response because we believe that it could be a wonderful tool to give us easy access to your changing needs and desires as we work to make PH an invaluable resource to your ministry!